0 to 7 figures in 3 months
sales growth
revenue in 90 days
DSP combined ROAS
The Brand
Gabb makes safer phones and smartwatches for kids — devices designed to give kids connection without the rabbit holes of the open internet.
The Challenge
Gabb had a strong direct-to-consumer business but zero Amazon presence. The challenge: launch a new channel without cannibalizing existing revenue, establish the brand on a platform where competitors had years of catalog advantage, and find a niche in a crowded electronics category.
How Skale Approached It
We uncovered Gabb's niche within the category and targeted it aggressively with ads. We used a delayed launch strategy for select styles on Amazon, optimized listings to maximize searchability, and ran A/B tests to refine conversion. The PPC + DSP launch coordinated defensive brand-term spend to own Gabb-branded traffic from day one. The result: their biggest year on Amazon, ever.
The Results
sales growth
revenue in 90 days
DSP combined ROAS
Skale is definitely the best and right first step. They're just so responsive and we know they're right there for us whenever we need them.
Gabb Team
Brand Partner, Gabb
